Office of Strategic Communications

GEORGETOWN UNIVERSITY

Client

Social Media

Services

Animation and Graphic Design

Platform

As part of the Georgetown Office of Strategic Communications, I work closely with partners of and stakeholder at Georgetown University to uphold Georgetown's Jesuit values, foster a sense of community, showcase student life, and more through our digital strategy. In addition to managing the top-tier social media (Georgetown University on Instagram, LinkedIn, Facebook, Twitter/X, YouTube, Threads, and TikTok | Jack the Bulldog, Georgetown's Mascot, on Instagram, Facebook, Twitter/X | Georgetown Admissions on Instagram, Facebook, and Threads), I help with updating the website and student life blog, design deliverables, and managing a team of 17 student content creators in the Georgetown Stories program. I work in collaboration with the Georgetown video team, helping to curate shots and serve as a stand-in for commercials/photoshoots/etc. and the Georgetown media team to curate content and campaigns for announcements across digital and traditional media.
A grid of photos, showing an Instagram Reel grid. Reel covers include Jack the Bulldog, campus scenes, students, and more

Social Media Data and Figures

Here are some reports of the impact to Georgetown's social media presence since I joined in 2022.

A cross-network performance summary  showing a 15.8% increase in impressions, 35.8% increase in engagements,  and 206.6% increase in post link clicks, and a 17.3% increase in engagement rate on Georgetown's social channels
A cross network engagement breakdown with visuals over timeInstagram engagement metrics over time since 2022 with a visual depictionA graph showcasing Instagram engaegment rate per impression for Georgetown and GUJackBulldog over timeInstagram video views over time for Georgetown with a graphic

Further context: as a change to our social strategy, we stopped developing intentional content for Twitter after the platform transitioned to X.

Georgetown Stories

Thumbnails from videos created by my Georgetown storytellers with our team for the Georgetown Stories YouTube.

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Van Buren Rebrand