Further context: as a change to our social strategy, we stopped developing intentional content for Twitter after the platform transitioned to X.
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Office of Strategic Communications

GEORGETOWN UNIVERSITY

Client

Social Media

Services

Animation and Graphic Design

Platform

View live SOcial Portfolio on Gondola
As part of the Georgetown Office of Strategic Communications, I work closely with campus partners and stakeholders at Georgetown University to represent and uphold Georgetown's Jesuit values, foster a sense of community, showcase student life, and more, through our digital strategy. In addition to managing the top-tier social media (Georgetown University on Instagram, LinkedIn, Facebook, Twitter/X, YouTube, Threads, and TikTok | Jack the Bulldog, Georgetown's Mascot, on Instagram, Facebook, Twitter/X | Georgetown Admissions on Instagram, Facebook, and Threads), I help with updating the website and student life blog, design deliverables, and managing a team of 17 student content creators in the Georgetown Stories program. I work in collaboration with the Georgetown video team, helping to curate shots and serve as a stand-in for commercials/photoshoots/etc., and the Georgetown media team to curate content and campaigns for announcements across digital and traditional media.
A grid of photos, showing an Instagram Reel grid. Reel covers include Jack the Bulldog, campus scenes, students, and more

Social Media Data and Figures

Here are some reports of the impact to Georgetown's social media presence since I joined in 2022.

A cross-network performance summary showing a 15.8% increase in impressions, 35.8% increase in engagements, and 206.6% increase in post link clicks, and a 17.3% increase in engagement rate on Georgetown's social channels
A cross network engagement breakdown with visuals over timeInstagram engagement metrics over time since 2022 with a visual depictionA graph showcasing Instagram engaegment rate per impression for Georgetown and GUJackBulldog over timeInstagram video views over time for Georgetown with a graphic

Georgetown Stories

Thumbnails from videos created by my Georgetown storytellers with our team for the Georgetown Stories YouTube.

Design: Campus Partners

Chop It Up is a prime example of design consulting services I've provided while at Georgetown. Under the supervision of Georgetown's art director, I helped to adjust the Chop It Up illustration (right) to fit into the Georgetown Visual Identity guidelines. In addition, I built them a secondary logo with a heavy emphasis on the logotype (left), to provide their group with a wider range of logo applications.

Design: Social

This Instagram story, posted on a weekly basis during the August-May school year, was designed for efficiency in sharing large amounts of logistical information, while adhering to visual identity parameters. University peers often stray from the University visual guidelines for the sake of easy creation in-app, but I developed a transferable template to be rotated weekly and accessible by all OComm team members.
Similarly, this Instagram story was developed for many of the same reasons, but in order to showcase the breadth of editorial coverage by Georgetown's top-tier authors. Posted biweekly, this story, while designed by me, is created in collaboration with the editorial, social, and creative teams before being shared online. This one was also developed as a template, so that multiple team members could access and edit as needed.

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Van Buren Rebrand