Georgetown University Social Highlight
Jack the Bulldog
Client
Services
Graphic Design,
Social
Platform
@GeorgetownJack on Twitter/X
@Georgetown.Jack on Facebook
The Job
In addition to managing Georgetown University's channels, I also manage Jack the Bulldog's profiles on Instagram, Twitter and Facebook.
With a social strategy encompassing a third-person perspective of Jack's life and community involvement, his social media has amassed over 42,000 followers and continues to grow. Photos for social posts are collected with the help of the Jack Crew student group, but reels, graphics, and animations are designed and executed through my role as Digital Media Associate.
As of the summer of 2025, since I joined the team, Jack the Bulldog’s Facebook has seen a 329% increase, along with a 92.7% increase in engagement. Jack’s Instagram has grown by 22.5% and seen an engagement increase of 90.4% and a video view increase of almost 400%.
Jack has featured several campaigns, including the roll-outs to announce the Jack IX, and spiritied holiday specials (like Halloween costumes seen to the right). The graphic to the right, which was shot and edited in the hours before posting, was the lead photo in the 2024 Halloween series, where he was Beetlejuice from the film, Beetlejuice Beetlejuice.
