Georgetown University Campaign

#GEORGETOWNBOUND

Client

Georgetown University

Services

Animation,
Graphic Design,
Social

Platform

Desktop, Tablet, Mobile
View Live Site
Vector 37th and O sign sits on top of a green, secondary blue, and georgetown blue background
An empty dorm with design posters photoshopped in
A Georgetown blue background with a Georgetown seal features text saying "a new Hoya lives here" and a Georgetown Bound seal

Dorm Decor (Top, Bottom Left) Yard Signs (Bottom Right) were developed and maintained alongside University Art Director, John LaRue

The Project

I helped to design and develop a comprehensive strategy on social for #GeorgetownBound, including a specially curated set of new gifs, graphics, and social posts.

#GeorgetownBound is meant as an exciting lead up to, and the weekend of move-in for incoming students- freshman, transfers, and graduate students.

These gifs were part of our social campaign for students to showcase their adventure as they made their way to Georgetown. The graphics are downloadables and printables as posters for dorms. Social reels showcase all sides of the move-in experience.

A screenshot of an Instagram reel asking new medical students at their white coat ceremony what type of medicine they hope to practice one day. Feature image is a young woman in white coat and Georgetown gear standing in front of Healy Hall pondering the question

Social posts help showcase members of the incoming class, along with giving a platform to their thoughts and experiences on various topics. Other reels, such as move-in day reels, help to build excitement and catalog a milestone day in the student's lives.

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